Why It Matters
If you are from India, you know how big a festival Ganapthy is. If you have been part of Visarjan processions, you know how many big and colourful idols are submerged. Ever wondered what happens to them after they are submerged? Our Investigation phase was a series of interviews with people to find out why they don’t use Clay Ganeshas. The top reasons we got were that the respondents didn’t know where to get Clay Ganeshas.
step one: exploration
We tried to go online to find an directory of where to get Clay Ganeshas. The numbers we got were of large sellers or distrubutors. There were no local sellers whose numbers we got.
So we decided to build a directory with a map to locate these Ganesha Sellers. We had seen the Neighbourhood Dashboard Reap Benefit had built. We looked at the code and decided to modify the code for our use.
step two: development
We modified the tool over the duration of 3 weeks, as we were understanding and changing the code. It allowed users to map the Sellers, their contact details and upload an image of the store to make it easy to find. We also decided to map visarjan centres as the BBMP had decided to regulate them to control water pollution. To reduce friction, we made sure that there was a very easy login flow.
You can find a version of the neighhorhood dashboard we modified here:
step three: deployment
With the tool ready, we needed data. We started of a 10 day campaign on Reap Benefit’s social media. This allowed us to reach Capt Manivannan, who tweeted it to BBMP, who in turn supported our effort. That year, the sales of non clay ganeshas accounted for only 2% of total sales!